Cheers is a Louis Vuitton campaign concept based on the original function of the Noé bag, created in 1932 to carry champagne bottles. The project translates this heritage into a contemporary narrative focused on celebration, movement, and social lifestyle.

The campaign positions the NéoNoé bag as both a functional and symbolic object, connecting its historical purpose to modern habits of gathering, travel, and everyday use. It reflects Louis Vuitton’s core values of craftsmanship and functionality, while presenting the product within a current, lifestyle-driven context.