IT GIRL: Magazine Editorial
IT GIRL is a conceptual fashion editorial developed for Interview Magazine that explores the visual identity of the modern Upper East Side socialite. The project examines how fashion communicates influence, aspiration, and belonging through a character whose lifestyle blends exclusivity, culture, and constant movement. Moving effortlessly between private members' clubs, gallery openings, fashion events, luxury hotels, and tropical destinations, she embodies a life shaped by travel, social connection, and impeccable style.
Scope of Work:
-Art Direction
-Fashion Styling
-Photography & Retouching
-Editorial Layout
Her wardrobe is bold yet intentional, embracing expressive styling, layered textures, sculptural silhouettes, and statement accessories that reflect confidence and individuality rather than fleeting trends. Set against a minimal studio backdrop, the editorial removes contextual distractions, allowing styling, proportion, and composition to become the primary storytelling elements. Each look is carefully constructed to reinforce the character's presence, creating a cohesive visual language that feels glamorous, self-assured, instantly recognizable, and authentic within her world.
The project examines the "it girl" as a contemporary cultural archetype, someone whose identity is defined not only by what she wears, but by the lifestyle, confidence, and influence she projects. The result is an editorial that demonstrates how fashion can build compelling narratives, transforming clothing into a medium for character, atmosphere, and storytelling.
“Clothes mean nothing until someone lives in them.”
— Marc Jacobs
