The Flow Behind the Work

Design is a continuous dialogue between precision and instinct, structure and spontaneity. Each project begins with curiosity, exploring how ideas can be shaped into clear, visual systems. The process adapts to the needs of each concept, balancing strategy and creativity to guide the work from initial research to final execution.

Flow, flexibility, and refinement are at the core, allowing visual language to evolve naturally while staying grounded in purpose.

A white architectural model of a building with cutouts and walls, placed on a cutting mat with rulers and a metal ruler nearby, used for designing or construction.
Overlapping book pages displaying various styles of typography, with sample text paragraphs and alphabet samples in different fonts and sizes.
A paper with six heart-shaped stickers labeled 'your own' on a display table, with visible wiring and a black wall in the background.

Ideas in Motion

  • Understanding context, culture, and competition through market research and audience insights. Gathering references, mapping trends, and studying existing landscapes to ground each project in purpose.

  • Applying the 100:10:1 method to spark creativity: generating 100 loose ideas, refining 10, and distilling into 1 strong direction. Allowing intuition and strategy to guide the evolution without forcing outcomes too early.

  • Exploring typography, color, composition, and structure to build a cohesive visual system. Translating abstract ideas into tangible forms while remaining open to adaptation and refinement.

  • Building, testing, and adjusting layouts, systems, and visuals. Treating prototypes as flexible spaces for experimentation, where each iteration brings clarity and flow to the final design.

  • Bringing together research, concept, and craft into polished deliverables. Ensuring that the final work stays connected to the original purpose while reflecting adaptability, refinement, and movement. Design is never static. Each project becomes a foundation for further exploration, ready to shift, expand, and evolve over time.

Exhibition booth display showcasing branding, posters, product samples, bags, and marketing materials for a company called Natura, with information on design and advertising projects.

“Everything is process, everything is transformation.”

— Gilberto Gil (Tudo é processo, tudo é transformação.)

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Fashion Studio

Studio work captures the evolution of a design from initial concept to realization. Sketch development, material testing, technical drafting, and construction are approached as interconnected stages, each informing the next. The process values exploration, technical growth, and responsiveness, allowing ideas to shift and refine naturally as designs take form.

A table with fashion design sketches and color palette charts, showing illustrations of women's clothing, sketches, and mood boards in a workspace or studio setting.
Close-up of a sewing machine stitching brown and gray fabric with pins, a seam ripper, and other sewing tools visible nearby.
Pattern template for sewing or crafting project with black arrow designs, scissors, sewing pins, and a measuring tape on a work surface.

Garment Craftsmanship

Each garment is designed and constructed entirely from scratch, with detailed attention to pattern drafting, draping, sewing, and finishing techniques. Focused on precision, fit, and material behavior, the work explores how fabric flows and forms naturally around the body.

The craftsmanship process balances technical structure with fluid construction to create garments that are both refined and dynamic.

Text describing a classic button-up shirt with patch pocket, collar stand, sleeve plackets, and hand-finished details.
Close-up of a floral-patterned fabric with a zipper and a beige mesh lining.
The inside of a sewing project with fabric and colorful pins.
Sewing machine sewing a piece of light-colored fabric secured with pins.
A close-up view of a sewing machine stitching light blue fabric, with sewing pins holding the fabric in place around the seam.
An art installation in a creative workspace featuring a mannequin dressed in a white fabric gown with a crumpled texture. The mannequin has arms outstretched, with a framed photographic art piece on its head depicting a woman in a bright pink dress. The background includes work tables, chairs, sewing machines, and mannequin busts.

Flow isn’t about the fabric… It’s about how the form moves

Paper Dress - Collaborative Project

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