Riot: Punk Marathon
Scope of Work:
-Identity System
-Packaging
-Signage
-Environmental Branding
-Creative Development
-Brand Strategy
The Riot Punk Marathon is a one-of-a-kind lerace in London that merges endurance with punk culture. More than a fitness challenge, the event brings together music, fashion, and culture in a dynamic way. Along the course, four live music stages highlight punk’s evolution—featuring sounds from the 1970s, 80s, 90s, and today. Runners are encouraged to express themselves through punk-inspired outfits, adding personality to the experience. Each stage creates an immersive atmosphere that keeps participants energized throughout the race.
While punk is known for its rebellious past, its influence has become less visible in today’s mainstream. The Riot Punk Marathon revives that spirit in a new format—making punk accessible through movement, music, and creative expression.
Punk Isn’t Dead.
It’s Running.
The event draws in runners, music fans, and anyone looking for a marathon experience that feels different, engaging, and fun. This high-energy race brings a fresh twist to the marathon experience—blending culture and sport to celebrate self-expression, community, and punk’s lasting influence in a bold and modern way.
