Snug’s brings the essence of British pub culture to crisps, offering bold, authentic flavors inspired by classic pub meals. Each variety is thoughtfully crafted to pair with a specific beer style, enhancing the experience—Sunday Roast with a rich porter, English Breakfast with a robust stout, and Fish & Chips with a crisp lager.
Snug’s: Pub-Inspired Crisps
Scope of Work:
-Packaging
-Creative Development
-Brand Strategy
-Identity System
-Copywriting
-Advertising
While pub culture is deeply ingrained in British life, traditional pub flavors are rarely found in packaged snacks. Consumers—pub-goers, snack enthusiasts, tourists, and party hosts—crave familiar tastes in a convenient format. Snug’s fills this gap, delivering an authentic pub experience beyond the pub itself.
Cozy Pubs.
Crunchy Crisps.
Whether enjoyed at home, at gatherings, or on the go, these crisps offer a distinct, nostalgic taste that stands out in the snack market. When paired with the right pint, each flavor is elevated—creating a full-sensory experience that mirrors the warmth, camaraderie, and comfort of a true British pub. It’s more than a snack; it’s a moment of connection, flavor, and tradition.
