Yellow Helmet is an exhibition honoring Ayrton Senna’s life, career, and legacy. Designed as a journey through his racing history, it features interactive zones, rare memorabilia, and multimedia experiences that bring his story to life. From his early karting days to his Formula 1 dominance and lasting impact on motorsport safety, the exhibition offers a deep and personal tribute.
Yellow Helmet: Ayrton Senna’s Exhibition
Scope of Work:
-Environmental Branding
-Creative Development
-Brand Strategy
-Identity System
-Copywriting
-UX/UI Design
Ayrton Senna’s influence extends far beyond motorsport—he is an icon of resilience, skill, and philanthropy. Fans and racing enthusiasts admire his achievements, but many have never experienced his journey in an immersive, tangible way.
More Than a Driver.
A Legacy.
This exhibition allows visitors to relive his defining moments, explore his cars, and understand his lasting impact, including his contributions to safety regulations and his philanthropic efforts in Brazil. By combining interactive storytelling with historical depth, the exhibition has reinforced his influence on Formula 1 and beyond, ensuring that his passion, achievements, and humanitarian efforts continue to inspire.
